We were tasked with creating an identity, website and user-friendly handbooks for Upside, a revolutionary life coaching system. The neutral colour palette, gentle curved lines of the logo and spacious layouts create an inviting space to inspire mindfulness, problem-solving and generative learning for all walks of life. This work shows our team’s strength in their holistic approach to learning about and understanding a client’s needs to find creative and functional solutions. Just like Upside’s mission, we strive to help individuals and groups bring their wisdom to life so they can positively impact the world.

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