As a company on the cusp of tech, One8 know innovation when they see it. Which means the pressure was on to create something entirely unique, and at the same time, something so intuitive and natural it looked like it had always existed. We came up with something that could, in the words of Mark Zuck, “connect and communicate”; that shone in terms of both functionality and aesthetics. Steve Jobs himself was probably smiling down from heaven (or from wherever he landed up).

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