IDeal World

A rebrand for Ideal World (formerly Ideal Toy) – a toy brand dedicated to igniting imagination and joy in children!

In our quest to craft the perfect logo, we experimented with vibrant colours and shapes, ensuring adaptability for all their sub-brands.

The outcome? A vivid and dynamic logomark that perfectly captures the essence of Ideal World. To further enrich the visual identity, we developed a charming collection of geometric-shaped animals and scenes – an ever-expanding visual language that speaks volumes.

Ready, set, play!

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