Choosing the right app developer is one of the most important business decisions you can make as a digital entrepreneur. But probably not for the reasons you think.
Of course, it’s also important for all the reasons you do think.
Before getting that shiny new app developed, you’ll want to vet your devs carefully, check out their coding skills, scrutinise their portfolio.
Even simple apps are complex in terms of how they interact with networks and devices. You want to be sure your new app works effectively, it must integrate seamlessly with whatever platforms your customers use, needs to protect confidential information.
And that means choosing an app developer with the appropriate knowledge and skills. You don’t just need smart, capable developers: you need to choose developers with experience designing and testing apps in real world conditions, for clients with needs similar to yours.
These are crucial points to bear in mind when searching for the right app developer, and they’re easy to forget. A smart developer will be able to teach themselves just about anything, but preferably that shouldn’t be on your time.
Developing an app that works for you
Like I say, these points are crucial and it’s all too easy to forget them. App development is a specialised business and for good results you need to hire a specialist.
But here’s the less obvious part: finding a good app developer is about much more than choosing someone with the right technical skills.
After all, you’re not just paying for an app that works, you should be paying for an app that works for you. In other words, an app designed to achieve your business goals, help you expand your market reach and enable you to make more sales/attract more clients.
And that means that a successful app isn’t just a technically sound product. It needs to be developed so that it does the right things, in the right way, in order to help you grow your business optimally.
In other words, you can’t just leave it up to the tech guys. You need an integrated app development strategy that takes account of where your business is and where it should be.
And that’s where Pixel Village comes in. As an integrated agency, we don’t work in silos. Our approach to app development is holistic and strategic because we appreciate that you’re not developing an app for the sake of building some cool new code. You’re developing an app to advance your business interests.
Drop us a line and we’ll show you how to leverage the power of cutting edge technology to accelerate your business.
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3 questions to ask before choosing an app developer
If you’re serious about making your business work online, you’ll eventually want to develop a custom app to attract more customers or help you grow your client base.
Get it right, and you get a chance to build an effective digital tool that will help you achieve your business goals. But choosing the wrong app developer means frustration, wasted time and money down the drain.
Here are the three key questions to ask to ensure you choose the right developer for your app.
- Do they have a strong portfolio?
The most obvious and most important question. Does the company have an impressive portfolio of quality apps?
It’s a good way to gauge their overall technical competence and their ability to perform the specialised dev work that goes into making successful applications.
Be sure to also look out for endorsements from satisfied clients.
- Do they have experience in your industry?
Developing an app from scratch is not a one-size-fits all enterprise.
A FinTech app has fundamentally different requirements compared to an ecommerce app or a gym tracking app.
Ideally, you want to choose an app development company that has serious experience in your specific industry.
- What does their design & strategy team look like?
One of the most important factors in developing a successful app is choosing the right strategy and design team. Your app has to work effectively but it also has to look great and be designed with an eye on user experience that helps ensure users do what you want them to do.
There’s no point in building a highly functional app if it doesn’t help grow your business.
That’s why at Pixel Village we consult extensively with all our clients to fully understand the nature of their current business and to help them build a strategy for future growth. We build beautiful, functional apps – and we build them strategically, with a focus on doing business better.
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How to develop an app that actually makes you money
Have you been thinking of developing an app for your business, but you’re not sure how it will add value or lead to increased revenue?
Budgeting for an app that you don’t need simply because it feels like the right time or because you want to stay ahead of the trends will be a waste of time and money. Even worse, think of the opportunity costs: you could have invested those resources into actually growing your business.
So you’re saying no one should develop an app?
Not at all.
In our mobile-first digital economy, a good app can be the simplest way to interface with customers or clients. It’s a great way to increase engagement and support customer loyalty.
Or at least, it can be.
There’s really no such thing as a good app (though there are definitely bad apps). Rather, an app can be ingeniously developed and have a gorgeous user interface, but if it solves a problem you don’t have, or speaks to a target market that has nothing to do with your own, well then it’s just a fancy exercise in digital technology.
The fact is, choosing to develop an app is a business question, not a technology question.
If you have a problem you need to solve, or an opportunity to grab, developing the right app may just be the means to realise your objective.
We speak from experience. We’ve seen clients who want to build a shiny new app because they read an article in Newsweek or because their nephew’s best friend developed an app in his bedroom and now he’s a millionaire.
That’s why our approach is always to consider your business as part of an integrated whole. We consider your current strategy and your objectives. We perform a competitor analysis. We think about what the market is doing. We look at your resources and target market.
And based on our experience, expertise and deep research, we might suggest that you forget about building an app and invest in improving your website. Or we might recommend a more robust digital strategy.
That said, if an app is right for your business, we can develop a really beautiful interface supported by technology designed to achieve your business goals. And we can give you all the tools you need to get the most out of your digital strategy.
Give Pixel Village a shout if you’re looking for effective digital tools to accelerate your business. We promise to listen patiently and respectfully to your app idea, no matter what it is.
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